Day: April 5, 2016
The Basketball Hall of Fame last night announced that Shaquille O’Neal, Yao Ming and Allen Iverson will each be inducted as part of the 2016 hall class. While there are hundreds of all time greats who have been inducted into the hall for the past 57 years, these three stand out as individuals who appealed to groups that had not been represented in any professional sport before. Yao introduced NBA basketball to billions of Chinese citizens and made the game global. Shaq was a dominant big man in the mold of Wilt and Kareem but could run the floor, sell rap records and be marginally funny. Iverson was the one who broke the mold though.
Although Allen Iverson is being inducted into the hall based on his ability to dominate on the basketball court and his jaw dropping statistics, his impact as a cultural icon is what will keep his name in the minds of his fans forever. Iverson was unapologetic when it came to his love for and expression of hip hop culture.
Iverson’s style was his own. He arrived at arenas looking more Method Man than Michael Jordan. The long white tees, baggy jeans, throwback jerseys and durags were something that the casual NBA fan in 1996 was not used to seeing on a budding superstar. The genesis of the Iverson era also coincided with the release of some of hip hop’s most creative/innovative albums in 1996. All Eyez on Me (2Pac), It Was Written (Nas), The Score (The Fugees), ATLiens (OutKast) and Reasonable Doubt (Jay Z) all dropped in 1996.
While Iverson’s rookie year was an introduction for most to what a professional athlete who loves hip hop culture looks like, he was still on a team that only won 22 games. Also, in the middle of the Michael Jordan era, everything else can seem small. It was not until the second MJ retirement and the development of a winning organization did attention turn to Iverson and his different approach to everything.
By 1999, the Sixers were a playoff team with a credible coach, Larry Brown. At this point, Iverson is on a national stage and stays there for the next ten years. He ultimately becomes league MVP in 2001 and steps over the Cavs coach later that season in the NBA Finals.
However, even though Iverson’s star is rising, his hip hop style becomes an issue for owners and NBA commissioner David Stern. In 2005, the NBA instituted a league wide dress code which basically ruled out everything in Iverson’s closet. The impact Iverson had on NBA style was seen a threat to the brand and profitably of the NBA. Even though his talent and leave it on the floor mentality was selling out arenas around the country.
After 2005, Iverson did not win much as a member of the Nuggets, Pistons, Grizzlies and one final stint with the Sixers. However, his legacy remained intact. Current NBA superstars like Stephen Curry and LeBron James all look to Iverson as a reason to play as hard as you can each game. Iverson’s willingness to express himself make it easy for Melo, KD and Russ to openly express their love for hip hop music and culture. This is something that MJ, Scottie or Chuck could never relate to.
The induction of Allen Iverson into the Basketball Hall of Fame equates to the induction of hip hop into the hall. Cant wait for his speech.
Speaking of Jordan…