Day: October 27, 2016
Turn on your local hip hop radio station right now and its very likely that there is a Drake song playing. Stations have Pop Style, Hotline Bling, Too Good, Controlla, Childs Play and One Dance to choose from and that does not even include the remixes. All of these chart topping singles are from Drake’s fourth studio album, Views, which was released earlier this year.
This past Sunday night Drake announced on his Beats 1 show that he will be releasing another collection of music in December called More Life. During this announcement Drake also played four new singles from the upcoming mixtape and made two of them available to stream on Spotify and Apple Music (Fake Love and Sneakin).
Drake is without a doubt the hottest rapper in this universe and the next. However, the amount of music he has put out and plans to release real soon has to have one considering if this is too much Drake. Is it possible for a rapper who is hotter than July to over saturate the market with his product?
There are two ways to think about Drake’s history releasing music.
The first, quality over quantity, which means having the best or perceived best of something rather than a lot of cheap or less valuable versions. Since 2013, Drake has released Nothing Was the Same, If You’re Reading This Its Too Late, What a Time to be Alive and Views. Each album/mixtape had an average of about 5 singles that were on consistent rotation on every hip hop station in the world.
The flood of music and the frequency of its release makes music critics question the time, energy and detail put into each track.
Also, since Drake is hotter than the sun, radio stations have to play about two or three songs each hour. There are 24 hours in a day. That is a lot of Drake. Getting some sun at the beach is great, but too much will turn you into a crispy slice of bacon.
The second way to approach the tidal wave of music that we get from Drake is to be grateful for it.
Hip hop fans can always count on Drake to put out music. The knock against a lot of hip hop artists is that they just do not put out music. After the legendary hip hop producer/artist Dr. Dre released The Chronic in 1992, his second studio album did not drop until 1999 when he released 2001. And its does not seem like we will get The Detox until we walk on Mars. The great Lauryn Hill had no credible follow up the classic The Miseducation of Lauryn Hill, released way back in 1998.
Even current hip hop artists that we love have had trouble provided content to their fans. Jay Electronica and Andre 3000 are great examples. Andre 3000 ranks very high when considering hip hop’s all time great lyricists. However, we have not had packaged music from him since 2003. The few and far between verses that he has had pop up on other artists albums is not enough. Hip hop fans want 20 songs of pure Andre 3000 creation that he has been unable to provide for them.
Drake lets you consistently bounce it like whoa, while making you feel like you won the grammy. Regardless of anyone’s opinion on the quality or quantity of Drake’s music, he always seems to give the people what they want.