Turn on your local hip hop radio station right now and its very likely that there is a Drake song playing. Stations have Pop Style, Hotline Bling, Too Good, Controlla, Childs Play and One Dance to choose from and that does not even include the remixes. All of these chart topping singles are from Drake’s fourth studio album, Views, which was released earlier this year.
This past Sunday night Drake announced on his Beats 1 show that he will be releasing another collection of music in December called More Life. During this announcement Drake also played four new singles from the upcoming mixtape and made two of them available to stream on Spotify and Apple Music (Fake Love and Sneakin).
Drake is without a doubt the hottest rapper in this universe and the next. However, the amount of music he has put out and plans to release real soon has to have one considering if this is too much Drake. Is it possible for a rapper who is hotter than July to over saturate the market with his product?
There are two ways to think about Drake’s history releasing music.
The first, quality over quantity, which means having the best or perceived best of something rather than a lot of cheap or less valuable versions. Since 2013, Drake has released Nothing Was the Same, If You’re Reading This Its Too Late, What a Time to be Alive and Views. Each album/mixtape had an average of about 5 singles that were on consistent rotation on every hip hop station in the world.
The flood of music and the frequency of its release makes music critics question the time, energy and detail put into each track.
Also, since Drake is hotter than the sun, radio stations have to play about two or three songs each hour. There are 24 hours in a day. That is a lot of Drake. Getting some sun at the beach is great, but too much will turn you into a crispy slice of bacon.
The second way to approach the tidal wave of music that we get from Drake is to be grateful for it.
Hip hop fans can always count on Drake to put out music. The knock against a lot of hip hop artists is that they just do not put out music. After the legendary hip hop producer/artist Dr. Dre released The Chronic in 1992, his second studio album did not drop until 1999 when he released 2001. And its does not seem like we will get The Detox until we walk on Mars. The great Lauryn Hill had no credible follow up the classic The Miseducation of Lauryn Hill, released way back in 1998.
Even current hip hop artists that we love have had trouble provided content to their fans. Jay Electronica and Andre 3000 are great examples. Andre 3000 ranks very high when considering hip hop’s all time great lyricists. However, we have not had packaged music from him since 2003. The few and far between verses that he has had pop up on other artists albums is not enough. Hip hop fans want 20 songs of pure Andre 3000 creation that he has been unable to provide for them.
Drake lets you consistently bounce it like whoa, while making you feel like you won the grammy. Regardless of anyone’s opinion on the quality or quantity of Drake’s music, he always seems to give the people what they want.
I admit it, I’m a fan of ratchet reality. The first step in fixing a problem is admitting you have one. I am well aware of the drama and negative images that ratchet reality displays. But its just so damn entertaining!!!
Lately though, the plot lines and drama have become a little monotonous. The champagne throwing, hair pulling, parking lot fighting and unfaithful men/women in relationships can only stimulate my college educated mind for so long. The best cure for this fading reality show formula is to put people in these shows who are actually relevant.
The Love & Hip Hop: Relevant Edition (LHHRE) cast should include:
Jay Z & Beyonce: The most accomplished married couple in the history of hip hop should definitely be cast in the most relevant edition of ratchet reality. Cameras will follow around Jay and Bey as they sit at home and watch awards shows they are too good to attend. Also as we get a sneak peak into their home life, we get to find out how Blue Ivy really feels about the fact that her hair has never been combed. Finally, we get to see the conflict between Jay and Bey as Memphis Bleek spends one too many nights sleeping on the couch. Bleek tries to make it up to the Carters by making his famous Memphis meatloaf and babysitting Blue Ivy as Jay and Bey dance on a random beach.
Drake: The hottest artist in the industry lets us follow him around as his hotline bling’s and he coats his bread with truffle butter. Drake’s main story line will include his new goal of trying to bench press more than Serena Williams. Their relationship takes a turn for the worst when Serena catches Drake working out with Ronda Rousey as Worst Behavior plays in the background. The fight that ensues between Serena and Ronda rivals that of Iron Man and the Hulk. The ground shakes and buildings collapse. Drake tries to break up the fight but ends up with a horrible spinal injury that confines him to a wheel chair (sound familiar).
Fetty Wap: The New Jersey native with the permanent wink, lets us follow is meteoric rise in the hip hop industry. Fetty lets cast mate Beyonce help him find his Trap Queen after a lifetime of casual dating. On one of Fetty’s first blind dates (couldn’t help it) he is set up with Taylor Swift. Fetty and Swift connect instantly. Trap Luv ensues as the couple playfully argues over who’s song was number one on iTunes the longest. Unfortunately, like many ratchet reality relationships, Swift leaves Fetty when she finds out his eye has been wandering. Swift pops up unexpectedly at 1738 Trap Avenue and finds Fetty in bed with one of the girls from the Hotline Bling video.
Dej Loaf: The female version of Big Sean rounds out our cast. Dej will let us into her remarkable ability to rap off beat and still sell records. Deja is introduced to Lil Kim by Jay Z to help her find her way in the industry as a rising female star. The relationship sours when Dej spends the night drinking Hennessy and mistakes Kim for a human size cat like alien creature. Dej is brought back to reality by being shown pictures of Kim from 1996.
(Meek Mill and Nicki Minaj did not return phone calls to join the show once they discovered Drake had already been cast)